The Nigerian Millennial Report

In January 2016, GetUpInc conducted a research across multiple urban centres in Nigeria and the relevant data gathered were entries of participant millennials.

Millennials are the largest demographic that consume online content; they will constitute 75% workforce by 2020 with a high aggregated purchasing power. They are also the major influencers of marketing decisions and strategies.

Nigerian (African) brands can now make better informed decisions; instead of making marketing decisions based on intuition or statistical data of other countries. The revised version of the report was launched on 14th August, 2016 by 5pm in Lagos.  

Get The Nigerian Millennial Report