A new grill joint is opening in Lagos. Our brand strategy was to create something with a vintage feel, suggesting GrillPoint as an authority when it comes to grilling.
The line ‘NOW IN LAGOS’ gives the customer a thought of buying grill from a brand that has succeeded in other countries like KFC and Dominos. This gave GrillPoint some sentimental value.
‘Now In Lagos’ means a new brand just started in Lagos.