Idea Factory answers questions. From the raw abstract feel to strategy and implementation, it listens to thoughts from all generations and positions it in contemporary and futuristic contexts.
One of it's recent products is a card game that's helps to know what kind of entrepreneur one is and how to function in given situations.
In creating the identity, thought of bulbs and call outs were out of the thoughts, although ideas and conversation always work together. We created a symbol that had a mix of order, minimalist conversation element and the font for "IF" in a handwritten form to suggest peculiarities and individual authenticity.
Idea Factory is what Africans need to associate themselves with.